設計成果

學術研究

日本、香港、臺灣潮流品牌T-shirt之風格探究

論文名稱:  日本、香港、臺灣潮流品牌T-shirt之風格探究
論文名稱(英文) A Study about Style of Trendy Brand T-shirt
研究者(中文) : 康紋菊
研究者(英文) : Weng-Chu Kang
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學校名稱 : 國立臺中技術學院
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系所名稱 : 商業設計研究所
指導教授 : 林承謙
中文關鍵字 : T-shirt、視覺符碼、潮牌品牌、流行文化
英文關鍵字 : T-shirt, visual symbols, Trandy brand, popular culture
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中文摘要: 潮流品牌是流行文化的新興產業,也是消費市場上的新勢力,加上資訊傳播之快,所以潮流品牌開始影響著時下產品的風格,並衍生專屬潮流品牌的流行文化,而此現象正揭櫫了潮流品牌領導流行之時代來臨。本研究將透過文獻分析,藉潮流品牌之源由探究,瞭解其發展脈絡,並分析探究潮牌T-shirt視覺符碼的設計手法與內容表現。所以,本研究茲分為三部分論述:第一,藉由文獻的蒐集、整理與歸納,探究潮流品牌的源起與發展;第二,闡釋亞洲地區的日本、香港與臺灣之潮流品牌T-shirt的設計情形、風格表現與精神意涵;第三,透過日本、香港與臺灣之潮流品牌T-shirt圖例的分析,探究不同文化與設計思維對於潮流品牌T-shirt視覺符碼之設計的異同。本研究目的主要是以歸納與分析,闡明潮流品牌T-shirt的創作思維,並釐清潮流品牌的源起、發展、興盛之歷程,且得知其形象塑造之方式,與設計風格的表現。最後,依研究實例指出異同之處,並希冀透過差異的暸解與認識來作為引領臺灣未來時尚T-shirt設計的借鏡,當作未來設計方向與發展的基石。
英文摘要: Trend of the brand is popular culture and emerging industries, but also as a new force on the consumer market, coupled with the fast dissemination of information, so the trend nowadays brand products began to affect the style and exclusive trend derivative brand of pop culture, and this phenomenon is enshrined in the popular trend of the era of brand leadership. In this study, through literature analysis, the trend of the brand by the source is to explore, to understand the development context, and analysis to explore the wave of brand T-shirt design of the visual codes of practice and content of the performance. Therefore, this study is hereby divided into three parts: first, by documents in the collection, collation and induction, to explore the trend of the brand's origins and development; second, to explain Asia, Japan, Hong Kong and Taiwan brand T-shirt trend case design, style and spirit of the performance implications; third, through Japan, Hong Kong and Taiwan brand T-shirt trend analysis of the legend, to explore the different cultural trends and design ideas for the brand T-shirt design of the visual codes of the similarities and differences. The main purpose of this study is summarized and analyzed, to clarify the trend of brand T-shirt, creative thinking, and clarify the trend of the brand's origins, development and prosperity of the process, and that the manner of its image-building, and design performance. Finally, according to research examples that the differences and similarities, and differences in understanding and hope through understanding the future of Taiwan as a leading fashion T-shirt designs draw on the future design direction and development as the cornerstone.
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