刊登日期:2022-03-22
論文名稱 | 以使用者經驗探討市售片狀面膜視覺意象與包裝結構研究 |
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論文名稱(英文) | User Experience Study: The Visual Images and Packaging Design of Facial Mask |
研究者(中文) | 陳姿廷 |
研究者(英文) | Tzu-Ting Chen |
學 號 | |
學位類別 | 碩士 |
出版年 | 2020 |
論文頁數 | 118 |
學校名稱 | 國立臺中科技大學 |
系院名稱 | |
系所名稱 | 商業設計系碩士班 |
指導教授 | 侯純純 |
中文關鍵字 | 片狀面膜、視覺意象、包裝結構、使用者經驗、TRIZ萃智 |
英文關鍵字 | Facial Mask、Sheet Mask、Visual Image、Packaging Structure、User Experience、Theory of Inventive Problem Solving (TRIZ) |
論文使用權限 | |
中文摘要 | 臺灣面膜產品已具有一定的市場基礎並深具未來發展性,且產生的附加價值極大,其包裝設計視覺及結構表現方式更是影響競爭差異的關鍵因素。當使用者被產品包裝設計吸引時,使用者經驗隨即產生,並對其體驗、情緒或品牌皆形成印象與影響。因此,本研究目的為(1)探討市售片狀面膜包裝視覺設計之識別性、色彩性、象徵性與機能性,並提出可行性建議。(2)探討其包裝結構之使用者經驗,包含使用性、易於學習性與滿足性。(3)明確其使用問題與提出設計改良建議。 |
英文摘要 | Facial masks are promising products that have a solid market base in Taiwan and create considerable added value. The visual and structural presentation of the packaging design are key to the competitiveness of facial masks. Once users are attracted by product packaging and design, they generate user experience and form image of and become affected by the experience, emotions, and brands. Therefore, the objective of this study is (1) to explore the visual image of sheet masks concerning four main elements : legibility, color, type, and function. To reveal the current situations of visual image of sheet masks on the Taiwanese market and provide feasible suggestions for future visual design, (2) the structural design of the packaging of sheet facial masks on the market from the perspective of user experience concerning ease of use, ease of learning, and satisfaction, (3) to determine problems related to packaging use and feasible suggestions and design modifications were also proposed. |
論文目次 | |
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原文下載 | https://hdl.handle.net/11296/scusxu |
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