2019年為臺灣地方創生元年，且定位「地方創生」為國家安全戰略層級的國家政策，臺灣在社會發展上，面臨鄉村地區人口老化、年輕人口外流、都會區人口集中等問題；地方創生優先推動地區，於東部及中南部，因此研究選擇從臺東設計中心（TTDC）及臺中豐原木創中心（CWTI）進行探究，由「地方行銷」案例中，探究如何透過行銷，傳達地方魅力、聚焦地方特色、提升串連社群的溝通、促成文化傳承交流，且提供公民營機構，地方創生之行銷策略。

研究目的為：（一）分析臺東設計中心（TTDC）地方行銷應用於地方創生之文化傳承；（二）探討臺中豐原木創中心（CWTI）之木創產業再生；（三）提供公民營機構，地方創生之行銷策略。

本研究結論：（一）臺東設計中心的地方創生類型為「創意型」，透過「媒體策略」線上的行動及「實體場域」線下的賣點，達到點亮臺東的地方品牌；（二）「木創深根 . 豐木薪生」的地方創生，計畫團隊藉各「地域、產業、人才、創新、創意」的策略規劃，推動在地文化及產業發展；（三）地方創生行銷策略，依序為「地方文化資本盤點」、「滾動共識」、「公共價值願景建構」、「地方行銷設計」、「地方永續發展」。

本研究建議：（一）以品牌意識，覺察地方特色，建立地方品牌形象及連結在地群眾對在地的關注與認識，增加地方認同感；（二）從跨域合作，為地方注入新的能量、創意、交流，發揮共同推動文化價值的社會凝聚力；（三）行銷設計需掌握創生類型，且導入品牌意識，運用各媒體行銷管道，曝光資訊、創意地方；（四）地方創生推動地區，可以透過社群媒體的分享，讓更多資源導入，縮短老中青之間的距離；（五）要達到商品化及量產販售，需要產業的相互應援，地方應以組織團體方式推動，創造經濟產能。

2019 is the first year of Taiwan's regional revitalization, and positioning " regional revitalization " as a national security strategy level national policy. In terms of social development, Taiwan is facing problems such as an aging population in rural areas, an outflow of young people, and a concentration of population in metropolitan areas. Regional revitalization is given priority to promote areas in the east and south central. Therefore, the study chose to explore from TTDC and CWTI. In the case of "local marketing", explore how to communicate Local charm, focus on local characteristics, enhance communication between connected communities, promote cultural inheritance and exchange, and provide marketing strategies for civic-run organizations and regional revitalization.

The purpose of the research is to: (1) analyze the cultural heritage of TTDC local marketing applied to regional revitalization; (2) explore the regeneration of the wood creation industry in CWTI; (3) provide private camps Marketing strategy of organization and regional revitalization.

The conclusions of this study: (1) The local creation type of Taitung Design Center is "creative". Through the online actions of "media strategy" and the offline selling points of "physical field", the local brand of Taitung can be illuminated; (2) The regional revitalization of " Fengyuan Wood Culture deep roots. Lush trees and inheritance ", the project team borrowed from each other The strategic planning of "region, industry, talent, innovation, and creativity" promotes the development of local culture and industry; (3) The regional revitalization and marketing strategy, in order, is "local cultural capital inventory", "rolling consensus", and "public value" Vision Construction", "Local Marketing Design", "Local Sustainable Development".

This research proposes: (1) Use brand awareness, perceive local characteristics, establish a local brand image and connect local people's attention and understanding of the place, and increase the sense of local identity; (2) Inject new ideas into the place from cross-domain cooperation Energy, creativity, communication, and exert social cohesion to jointly promote cultural values; (3) Marketing design needs to master the type of creation, introduce brand awareness, and use various media marketing channels to expose information and creative places; (4) regional revitalization and promotion In regions, we can share more resources through social media to shorten the distance between old, middle and youth; (5) To achieve commercialization and mass production and sales, mutual support of industries is needed, and local organizations should organize groups. Promote and create economic production capacity.