伴隨著台灣觀光產業的成長，延伸出大量旅遊住宿的需求。也因人民生活水平的提升，在旅遊住宿方面開始追求住房空間所營造的氛圍。而民宿除了住房空間的基本舒適外，更是結合了在地的風土民情，發展出其獨特的價值。根據臺南觀光旅遊局的統計資料顯示，臺南觀光地區的旅遊人次逐年攀升，其中更以市區觀光系統的人文古蹟位居之冠。因此本研究挑選文化首都臺南市，鎖定具有巷弄文化及人文古蹟聚集地的中西區民宿為研究對象。

本研究目的如下：一、了解民宿經營者對於民宿室內空間的風格、空間意象與色彩氛圍的塑造概念與經營理念。二、調查設計相關族群與非設計相關族群之總體一般消費大眾對於民宿室內空間的設計風格與空間意象及象徵色彩的感受為何。並予比對分析之認知差異。三、將其研究分析結果提供給民宿業者與相關空間規劃者，作為未來規劃的應用參考依據。因此本研究方法依序為：
文獻分析之探討、田野調查之訪談、訪談結果分析、問卷調查等流程。

透過本研究的調查分析後，其研究結果顯示如下：一、十間民宿在室內空間的營造上大多以「自然風格」為主要風格，其次為「現代風格」與「日式風格」; 其空間意象為自然、舒適、懷舊、純樸、優雅等感覺 ; 在色彩規劃上擇以暖色及中性色為運用最多，以明亮色調為主，搭配華麗及陰暗色。二、「設計相關族群」或「非設計相關族群」對於民宿空間的風格、意象及色彩表現上的認知無差異性。三、十間民宿在室內空間營造的氛圍與色彩詮釋符合一般消費大眾的認知感受。

To be accompanied with the growing of Taiwan''s tourism industry ,there''ve been extended a considerable demand of tourist accommodation.Therefore people''s living standards have been promoted and started to pursue the atomosphere of residential space.In addition to the comfortable of housing space ,the B&B also combined with the local style in order to develop its unique value.According to the statistics of Tourism Bureau of Tainan City Government ,the tourism people in Tainan have been soared years and years.Among these ,the culture monument of city tourism system have seizing the pinnacal. In consequence ,locking with the lane culture this research chose Mid-West District,Tainan City for its object of study.

The purpose of this research is as follows：
1. To understand the manager''s design concept and management philosophy of the style of the residential space, the image of the space and the color atmosphere.
2. To investigate the design related and non-design related group''s feeling of the style of the residential space, the image of the space and symbolic colors. And to compare the cognitive analysis of the differences.
3. As the basis for future planning application ,offering the results of its research to those B&B managers and spacing related planner. Therefore, the research method is: Literature analysis, field investigation interview, interview result analysis, questionnaire survey and so on.


Through this investigation and analysis , the results of the study are as follows：
1. This ten B&B''s main style of spacing development is "natural style" and followed by "modern style" and "Japanese style".And its spacing imagery contained of nature, comfort, nostalgia, simplicity, elegance and other feelings. In the color scheme, to choose warm and neutral color for the most and the mainly rely on the bright colors supplemented by the gorgeous and dark color.
2. There is no difference between the design related and non-design related groups for the accommodation space style, image and color performance.
3. This ten B&B''s atmospheres and color interpretations are consistented with the general consumer''s feelings.