網站瀏覽困難大多源自「資訊」的規劃與「視覺」的編排不夠明確，所以阻礙訊息傳達進而影響互動回饋，本研究排除設計優劣之主觀評斷，針對「資訊結構化」進行研究，其研究目的為：（1）分析旅遊平台於資訊架構與視覺設計之關聯、（2）了解旅遊平台如何降低使用者之操作困難、（3）探討旅遊平台將資訊結構化的設計法則、（4）比較旅遊平台的設計差異、（5）提供台灣旅遊相關網站之設計建議。以內容分析法分別討論「資訊架構」與「視覺設計」兩大層面，透過「敘事理論」深入探究資訊架構，於視覺設計則以「格式塔」與「微互動」整合視覺結構，最後在個案研究中驗證並歸納出資訊結構化的設計法則，以Alexa所公開的熱門網站排名，篩選出全球前十大「旅遊平台」依序為：Booking、TripAdvisor、Expedia、Agoda、Kayak、Priceline、Skyscanner、Orbitz、Travelocity、Hotwire。
　　本研究驗證「資訊架構」與「視覺設計」不僅環環相扣，還會隨著時間發展與使用者操作密不可分，因而歸納出下述十項結論與建議：（1）將資訊架構與視覺結構「群組化」，有助於使用者釐清資訊關聯性；（2）敘事結構與格式塔原則之設計流程依序為：「群組」、「凸顯」與「簡化」；（3）「微互動」可強化資訊架構與視覺結構的關係；（4）「一致性」可讓使用者易於了解、學習與操作；（5）「限縮使用者行為」減少錯誤發生；（6）即時且明確告知「目前狀態」，削減使用者對於未知所造成的焦慮感；（7）以「數據」或「具象物件」為視覺化原則，避免模稜兩可或多重意義；（8）「隱藏式設計」易於簡化卻較難察覺；（9）根據慣性瀏覽動線，其重點資訊的放置應為「左上」與「右下」；（10）以「個性化」營造品牌獨特性。其研究結果不僅幫助平台開發者的設計可以更貼近使用者需求，且能依照輕重緩急對資訊架構與視覺結構進行編列，讓網站於資訊脈絡和視覺呈現可以更具邏輯且易於閱讀與操作，提供使用者更友善的網路瀏覽環境。

This study excludes subjective judgments on the pros and cons of design and conducts research on "information structuring". The research objectives are as follows: (1) Analysis of the relationship between information architecture and visual design of travel platform, (2) Understanding of travel platform How to reduce the user''s operational difficulties, (3) Exploring the design rules of travel platform to information structuring, (4) Comparing the design differences of travel platform, (5) Providing the design of Taiwan-related tourism websites Suggest. The content analysis method is used to discuss the two aspects of "information architecture" and "visual design". Through "narrative theory", the Information Architecture is further explored. The visual design aspect is integrated with "Gestalt" and "Microinteractions". Finally, in the case study method, the design rules of "information structuring" were verified and summarized. The top ten "travel platforms" in the world were selected by Alexa''s popular website rankings: Booking, TripAdvisor, Expedia, Agoda, Kayak, Priceline, Skyscanner, Orbitz, Travelocity, Hotwire.
　　Finally, this study summarizes the following conclusions and recommendations: (1) "Grouping" Information Architecture and Visual Hierarchies to help users clarify information relevance; (2) The design process of narrative structuring and Gestalt is: "group", "highlighting" and "simplification"; (3) "Microinteractions" can strengthen the relationship between Information Architecture and Visual Hierarchies; (4) "Consistency" will make it easy for users to understand, learn and operate; (5) "Limiting user behavior" can reduce errors; (6) Instantly and clearly inform informs "current status", reducing user anxiety about unknowns (7) Use "data" or " materialized objects " as the principle of visualization to avoid ambiguity or multiple meanings; (8) " Concealed design " is easy to simplify but harder to detect; (9) According to the inertia browsing line, the key information should be placed "top left" and "bottom right"; (10) "Personalization" to create brand uniqueness. The results of the research can make the website more logical and easy to read and operate in the information context and visual presentation, providing users with a better web browsing environment.