近年全球化逐步使全球各城市經濟、流行與觀念等逐漸趨近雷同，因此世界各大城市都相當重視行銷自我城市意象，並尋找屬於自我城市的定位。臺中市為臺灣的三大首都之一，更於2017年人口數躍昇為台灣第二大都。本創作研究透過創作屬於臺中市的獨特創意商品，藉此呈現臺中市人文藝術、歷史、經驗、美感等特色，使創作之商品不僅具臺中城市意象，更添加趣味性及獨特性之設計商品。

　　首先經由文獻探討，彙整與歸納文化商品設計及城市意象等相關專業理論，再進行田野調查之文化商品樣品蒐集與分析，進而將統整的資訊應用於本研究之創作執行商品規劃設計。而後綜合市政推出的達成目標意象之軟硬體策略建設，結合關於台中意象及地方設計元素之文獻，再經由本研究的歸納整理及相關見解，發展出四大面向之主題，吉、時、行、樂，再由此四大面向各別延伸3件作品總共為12件創作商品；首先須透過不同的視野、跳出框架的聯想，來發展創意思維，下一步則是打樣及測試階段，確認材質、規格及結構等是否符合預期，最後才進入實品製作。
　　
　　透過「吉、時、行、樂」這一系列具臺中市城市意象之商品，提升在地居民對自我居住城市的認同感、榮譽感及歸屬感，使城市居民更有向心凝聚力；同時增加臺中市的國際識別度，換取更多觀光者的消費、旅遊、投資等經濟效益，甚至願意定居於台中，讓人們在臺中這座美好的城市，擁有美好的時光並能夠帶上獨具臺中特色的美好伴手禮，名副其實成為生活的首都。

In recent years, globalization has gradually brought the similarities and differences between the cities in the world in terms of economy, trends and concepts. Therefore, all the major cities in the world place a great deal of attention on the marketing of city image and the finding of their own positioning. Taichung City is one of the three major cities in Taiwan, and its population has leapt to the second largest in 2017. Through the creation of unique and creative products belonging to Taichung City, this research presents the features of Taichung''s humanities and arts, history, experiences, and beauty so that the created products not only have the image of Taichung City, but also interestingness and uniqueness within the designed products.
Firstly, through literature review, this paper compiled and summarized the related professional theories of cultural product design and urban imagery, and then conducted fieldwork to collect and analyze samples of cultural goods; then, the integrated information was applied to the creation and execution of the product planning and design. Afterward, by integrating the strategical infrastructure of hardware and software launched by the city government to achieve the targeted image with the seven major imageries that can represent Taichung City as reference., four topics of creations were induced – Lucky, Time, Traffic, Fun –Under the framework of this four major categories, three pieces of works were extended respectively, achieving a total of 12 pieces of creative products. First of all, we must develop the creative thinking through different perspectives and out of the frame of association. The next step was to proof and test the stages, to confirm the materials, specifications and structure to be in line with the expectations, and finally, the real products.
　　With the series of products with Taichung City image “Lucky, Time, Traffic, Fun”, the residents’ identity, sense of honor, and sense of belonging of living in this city can be enhanced, allowing the citizens to be more united. At the same time, it can also increase the international recognition of Taichung City, bringing more tourists, consumption, tourism, investment, other economic benefits, and even the willingness to stay and live in Taichung. This allowed people to enjoy a pleasurable time in this beautiful city and take a wonderful souvenir with Taichung unique features back home. Taichung is definitely the capital of life.