因為智慧型手機的普及，加上廣泛使用的APP免費即時通訊媒材，讓現代人類的訊息溝通模式更加多元，又因為具有市場優勢的LINE公司推出以圖像為訊息溝通模式的「貼圖」產品，使得簡訊通訊方式從單純的短句文字演變成圖文互動模式，此一現象儼然已經成為通訊體系的主流之一。
為探討貼圖的創作原則為何？本研究以臺灣市場現有上架之貼圖為範疇，並配合LINE貼圖官方分類與創作者設計的貼圖風格表現，選定以「鄭頤」為創作題材的貼圖加以研究。運用文獻分析、個案研究、訪談及焦點團體等研究方法，目的在於探討貼圖的角色人物、肢體動作、頭身比例與表情五官的配合運用，探討其如何呼應消費者的喜好和創建貼圖價值，進而形成具有市場競爭力的角色經濟。從研究與比對分析中發現，成功的貼圖通常具有：適切的頭身比例、選用較飽和的高彩度顏色和主角生活化的情緒表現等特質，主要角色必須具有豐富的表情描述、於同一文化區域使用時，貼圖也可以加入文字作為輔佐，至於對風格的描述雖然大致可分為可愛、帥氣以及療癒等等六大主要風格，但創作者更必須隨時掌握時尚脈動，使貼圖產品能更貼近消費者。本階段研究結果雖只是針對此議題的探索，但相信此以一結論仍可提供給相關創作者於設計貼圖時做為創作審酌，或為相關研究者繼續深入探索的參考依據。

Because of the popularity of smart phones, coupled with the widespread use of APP free real time communications media, human communication patterns becomes more diverse.

Also because of the market advantage Line company launched an image-messaging mode of "texture" products like srickers.It makes the newsletter mode evolve from simple words to interactive patterns,this phenomenon has become the mainstream of communication system nowadays.

What are the principles for the creation of Line “srickers”?This study is based on the current stickers of the Taiwan market and with line map official classification and creator design of the texture style performance.

" Zheng Yi”is selected as the theme of the creation of the catagory to study.Using the methods of literature analysis, case study, interviews and observation on “Focus Groups”.The purpose of this study is to explore the combination of character, body movement, head body ratio and facial features.

Explore how it echoes consumers’ preferences and creates the value of stickers. From the analysis of research and comparison, it is found that all suuccessful and popular stickers usually have the following characteristics: the proportion of the head body, the choice of the saturation color of the high color and the emotional expression of the protagonist''s life.

The main characters must have a rich expression description,, when used in the same cultural area, the stickers can also be added to the text as an assistant.

As for the description of the style although can be roughly divided intosix major styles like, cute, handsome and healing and so on,but the creator must always grasp the fashion pulsation, so that the stickers products can be much more closer to consumers.

Although the results of this study are only aimed at this topic,however, it is believed that this conclusion can still be provided to relevant creators in the design of the stickers as a creative trial,or for the relevant researchers to further explore the reference.