數位時代來臨，除帶來經濟發展與產業創新外外，便捷的資訊傳遞方式使人際溝通模式也因此改變，但隨之而來資訊爆炸與浮濫，卻造成人們每天接收到的資訊量已超乎負荷。
本研究以中區國稅局粉絲專頁為研究對象，探討在資訊爆炸的網路世代，如何將資訊圖像應用於粉絲專頁，讓政府部門政策資訊可脫穎而出，尤其是行銷艱澀難懂的稅務議題時，採用視覺化方式以加速資訊傳遞效果並提升民眾對租稅的瞭解程度，同時提升粉絲專頁之經營成效。
首先透過「文獻分析法」蒐集資訊圖像的相關資料，整理歸納出資訊圖像的設計要件，同時瞭解民眾關注之稅制稅政主題，而後採「個案研究法」探討該局將資訊圖像應用於粉絲專頁之實際情形與成效，最後以「問卷調查法」蒐集與分析使用者的意見。
研究發現，動線設計為閱讀關鍵，主題與民眾權利義務攸關性最為重要，此外，靜態圖像最能節省時間及金錢成本，經實證結果，資訊圖像的應用的確可大幅提升民眾稅務資訊的瞭解程度，且提高互動率方能加速資訊傳遞。
雖然礙於時間與人力和物力的限制，或許無法得到最完備的結論，但相信透過這樣的資訊整理與探討，可作為政府部門參考依據，往後運用資訊圖像於各項政策宣導時有遵循的依據及改善的方向，使租稅政策的宣導能更順利。

With the advent of the digital era, in addition to bringing economic development and industrial innovation, the convenient transmission of information exchange has changed the interpersonal communication mode and often results in information explosion and inundation of data, exceeding everyone''s capacity in receiving of messages.
This study used the fan page of the National Taxation Bureau of the Central Area as subject to investigate the approach to apply infographics online to stand out government policies, specifically promoting taxation issues, that adoption of visual approach could accelerate the effectiveness of information transmission and increase the public understanding of taxation, while improving the effectiveness of the fan page.
Initially, by literature analysis, relevant information on infographics would be collected, organized and summarized to sort out specific design elements, as well as understanding taxation or policy issues that the public showed the most interest. Then, by case study, the application of infographics in actual situation and the resulting effectiveness would be explored, before survey questionnaire was used to collect and analyze users'' opinions.
The study found that line of sight was the key to reading. As for theme, the rights and obligations were the most important concerns for the public. In addition, static images could save both the time and money. The empirical result showed an effective improvement in the public understanding of taxation by using infographics; plus, an increased in interaction could accelerate information transmission.
Despite the limit in time, manpower and resource to obtain a complete conclusion, such data collection, analysis and discussion could still provide a reference and a direction for government department in using infographics to promote various policies, in order to make the promotion of taxation policy easier to do.