設計成果

設計成果


「品生活」微策展之研究

刊登日期:2022-03-24

論文名稱 「品生活」微策展之研究
論文名稱(英文) Research on micro curatorial exhibition of "enjoying life"
研究者(中文) 郭姿儀
研究者(英文) ZI-YI KUO
學 號
學位類別 碩士
出版年 2021
論文頁數 134
學校名稱 國立臺中科技大學
系院名稱
系所名稱 商業設計系碩士班
指導教授 趙樹人
中文關鍵字 品味生活、微策展、行動研究
英文關鍵字 Enjoying life、Micro curation、Action Research
論文使用權限
中文摘要

當藝術成為生活,藝術將豐富人們的精神層面,生活美學是一種生活方式的選擇,也是生活品味的展現。故此,探討生活美學的展現是否有更好的發展空間,進而探究創作者是否有更適合的策展模式以解除創作困境,因而嘗試操作五場微策展—《森林裡的低語》、《留下故事留下痕跡》、《花開堪折》、《靜觀•無語》、《飛花茶旅》—,並透過行動研究,希望瞭解創作者在侷限的空間,件數有限,型態各異的展覽場域中,探討不同策展的發展與成效。
研究初期,透過田野調查了解創作者困境、需求及條件,並從中找尋五位創作者進行合作,且經由討論策劃予以協助及改善;研究中期,透過微策展解決創作者問題,並以行動研究進行五場微策展,且過程不斷反思不斷循環,同時,經營「品生活微策展」粉絲專頁,吸取專注於展覽粉專的群眾,作為經營對象。而每一場互動接觸的過程中,透過不斷的反思再提升,達到粉專不斷的更新不斷的創意,以及事後的影片與Google問卷上傳,讓微策展持續呈現。
經由行動研究螺旋式架構,計畫、行動、觀察、反思四面向循環改革創新,將前場展覽過程的觀察紀錄與回饋,做為下一場微策展規劃的參考資料。透過不斷的循環反思再改進,發現:異業結合,融入自然的場域規劃及與創作者見面深度對談,讓每一項作品都有深度與溫度;故事性的延伸更讓作品靈活生動。質性互動意見及半結構式問卷的回饋,得知粉專建立對微策展進行的確是有幫助,且小型展覽反而更能吸睛。作者與目標群眾的互動,增進彼此間的了解,也能反饋激發作者的創意,更由於疫情宅在家,突顯粉專經營的重要,更會專注於作者的動態,以及瞭解作者後續的發展與創新作品,甚至增加對作者的關注與作品購賣意願,形成長尾行銷。

英文摘要

When art becomes life, art always enriches people's spirits. Life aesthetics is a choice of lifestyle and is also a manifestation of life taste. Therefore, the present study explores whether there is a better development for the display of life aesthetics, and then investigates whether amateur artists have a more suitable curatorial mode to solve their creative dilemma. Subsequently, five micro curatorial exhibitions, i.e., Whispering in The Forest, Secrets Behind the Story, Blooming Flowers, Silently Observe -- Watch in Silence, and A Tasting Connaction Between Flowers and Tea, are hold and through this action study, we hope to understand the effectiveness that artists achieve in various curatorial exhibitions for limited space and number of pieces under miscellaneous exhibition fields.
At the early stage of the study, the author's dilemma, needs and conditions are evaluated through field investigation, and five artists are found to cooperate, assist and improve through discussions and planning; In the middle of the study, the artists’ problems are solved through micro-curations, and the five micro-curations are conducted through action study, and the process is constantly reflected and circulated. At the same time, a fan page of "Micro-curation of Life" is created to attract people’s attention. In the process of each interactive contact, through constant reflection and promotion, the creativity of powder design is constantly updated, and the film and Google questionnaires are uploaded afterwards, so that micro curatorial exhibition can be continuously presented.
Through the four-way cycle of the spiral structure of reform and innovation action study, and through continuous cycle reflection and improvement, the observation records and feedback of the previous exhibition process can be used as a reference for the planning of the next micro exhibition. It is found that the combination of various industries, with integration into the natural field planning and in-depth conversation between the people and the artists, has given each work depth and temperature, and the integrity of the exhibition has also been improved. The extension of the story makes the work more vivid and flexible. From the feedback of qualitative interactive opinions and semi-structured questionnaires, we know that the establishment of fan page is helpful for micro curations, and small exhibitions can attract more people’s attention. During the exhibition, the interaction and feedback between the author and people can not only enhance mutual understanding, but also stimulate the author's creativity. At current stage, because the epidemic stays at home for a long time, the importance of community website management is highlighted. Therefore, community users may focus on the author's dynamics, understand the author's subsequent development and innovative works, and even increase their attention to the author and willingness to buy works, such that a long tail marketing may be formed.

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原文下載 https://hdl.handle.net/11296/3vpn4h
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