根據內政部2010年至2014年6月統計顯示，全台灣結婚對數比例顯示為上升，從中發現婚禮產業具有其市場性。筆者過去曾協助親友籌備婚禮，觀察發現婚禮中新人與婚禮業者傳達溝通之諸多不便，以及整體婚禮規劃設計缺乏一致的主題性等現象，故希望藉由婚禮中常見之花卉，延伸其花語意象應用在婚禮的視覺設計中，並展開婚禮視覺設計創作。
本研究創作透過文獻探討分析婚嫁習俗之文化背景，及花朵與愛情間之關係性，以及視覺設計之相關理論和主題婚禮風格等做為婚禮視覺設計創作的理論基礎。以內容分析法研究婚禮相關商品之設計，藉此分析婚紗中運用花卉元素之設計趨勢及特色，並探討婚禮小物包裝之視覺設計風格元素；經由田野調查蒐集婚禮相關設計樣本資料，篩選使用花卉圖象之商品加以整理分析；且透過個案研究調查即將結婚新人之實際需求，做為本創作內容之參考依據。
經本研究創作後整理發現：量身打造的婚禮規劃為現今婚禮市場之主要趨勢，故藉此創造一套客製化的作業模式；又延伸婚禮中常見之花卉元素，透過新人選擇鬱金香，加以轉化其花語意象於婚禮設計風格中，成為婚禮主題中創新風格之開發；並應用婚禮主視覺設計，傳達婚禮主題性並延續婚禮視覺規劃之一致性；最後結合婚禮顧問專業能力，讓婚禮視覺設計的整體性更加延伸，並適時轉換設計元素，提供新人更多元性的選擇。

According to Ministry of the Interior from 2010 to June 2014 displayed that in Taiwan the proportion of the number of marriages is increase, which found that the wedding industry has marketability. Researcher had helped relatives to plan their wedding in the post, observed the inconvenience between wedding couple and the wedding industry, and the overall lack of consistency in wedding planning and theme design. So hope that by common wedding flowers, extending its florid visual imagery use in the design of the wedding, and expand the visual design creative wedding.
This creation through literature review analyzes, and the relationship between the flowers and love, combine visual design and wedding style, become to the theoretical basis for the design of wedding to content analysis of research wedding design related merchandise, analysis of the wedding floral design trends and features, discussion style of wedding favors packaging design of the wedding. From field study, screening flower images, collate analysis; and through case studies and meet the needs of guests, as creative content reference.
The results of the study are as follow: Tailored wedding planning is now the main trend of the market. Therefore creation of a personal story mode, use common wedding flowers, guests can choose from such as tulips, with its florid sense to design the wedding style, become developed innovative style of wedding theme; apply the main visual wedding design. Final, to use the wedding consultant’s professional, to make more extended visual design in the wedding, offers the quests more selection.