設計成果

設計成果


在地文化與文化創意商品開發對應模式之探討

刊登日期:2020-02-16

論文名稱 在地文化與文化創意商品開發對應模式之探討
論文名稱(英文) Development Pattern of Cultural and Creative Commodity Responding to Local Culture
研究者(中文) 許靖宜
研究者(英文) Ching-Yi Hsu
學 號
學位類別 碩士
出版年 2016
論文頁數 120
學校名稱 國立臺中科技大學
系院名稱
系所名稱 商業設計系碩士班
指導教授 吳銜容
中文關鍵字 在地文化、全球化、文化經濟、文化識別
英文關鍵字 Local Culture、Globalization、Cultural Economics、Cultural recognition
論文使用權限
中文摘要

文化,是人類生活的累積,是生活形態的體現。文化的形態隨著時代的日新月異,呈現出多元且多變的樣貌。在時間、地域、種族、信仰或者是其他因素的交互影響下,文化始終維持著開放且變動的狀態。文化的樣貌隨著生活形態而改變,而文化創意商品則順應人類生活而產生,也因此在設計的思考過程中,應考量與時並進且具有流行性特質的商品。

不同的時空造就出具有「獨特性」與「差異性」的在地文化,各種多元的文化各具特色,在地文化在全球化下打破空間的藩籬限制,其獨特的差異性使其與眾不同。在地文化在融入外來文化元素的在地化過程中,包容進外來文化,混血演化出形成具有外來文化基因的在地文化。將在地文化元素運用於文化創意商品的開發中,不僅深具文化傳承的意義,賦予商品價值的深度,更能引發具有相同文化基因的消費者產生共鳴,提高消費者認同偏好。

本研究運用在地文化與文化創意商品開發的模式,期盼能透過生活化與系統化的步驟,有效篩選擷取在地文化元素,建構文化元素與設計程序的對應模式,提供在開發文化創意商品過程中能有所參考,讓抽象的文化元素具體化,天馬行空的創意思考邏輯化,落實文化創意商品開發產業化。

英文摘要

Culture is the accumulation of human life and the embodiment of lifestyle. Its patterns keep changing and show diverse appearance with time. It remains open and fluctuated under the interaction of time, geography, ethnicity, religion and other factors. Due to the changing characteristic of culture, development of cultural and creative commodities should conform to evolution of times as well as above mentioned human lifestyle.

Local culture is "unique" and "diversified" even under the worldwide influence of globalization, since it has evolved with the genes of foreign culture during the process of culture integration. When the local culture elements are used in the development of cultural and creative commodities, those products will have the significance of cultural heritage, and explore the depth and the value of goods. Eventually, these kinds of products attract consumers who have the same cultural gene to procure with satisfaction and meet with their cultural recognition preference.

In this study, a development pattern is proposed to map local culture into cultural and creative commodities design through systematic procedures and daily life experience. It filters and captures the cultural elements effectively in the corresponding mapping process and integrates into the design process. As a conclusion, the proposed development pattern of cultural and creative commodities is able to abstract specific cultural elements in a logical thinking manner and provide feasible design advice. Several design cases regarding cultural and creative commodity development are implemented and the feasibility of industrialization is also discussed.

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原文下載 https://hdl.handle.net/11296/x7588a
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