設計成果

設計成果


臺中柑橘宣傳推廣海報創作研究-以醜蔬果議題為例

刊登日期:2020-02-16

論文名稱 臺中柑橘宣傳推廣海報創作研究-以醜蔬果議題為例
論文名稱(英文) Research on Poster Creation for Taichung Tangerine Popularization and Advocating– A Case Study on Inglorious Fruits and Vegetables
研究者(中文) 王明偉
研究者(英文) Ming-Wei Wang
學 號
學位類別 碩士
出版年 2016
論文頁數 158
學校名稱 國立臺中科技大學
系院名稱
系所名稱 商業設計系碩士班
指導教授 詹玉艷
中文關鍵字 醜蔬果、臺中柑橘、海報
英文關鍵字 Inglorious Fruits and Vegetables、Taichung tangerine、Poster
論文使用權限
中文摘要

全球糧食浪費的發展趨勢下,蔬果供應過程產生醜蔬果議題,因內在價值如營養、風味未被大眾所重視,繼而在法國、美國、英國、台灣等地,紛紛出現相關實際案例,足以顯示該議題的嚴重性。

在醜蔬果議題的探究過程中,以生產、市場、消費三者做為問題的深入研究,亦探討美醜觀念對蔬果價值的影響。蒐集相關文獻分析得知,因市場的蔬果分級標準規範執行下,產生非標準蔬果(格外品),而無法上市銷售,導致在產地遭不當棄置。以生產者立場,訪談臺中柑橘農民,了解在地有無醜蔬果現象的存在。經由議題的研究與訪談歸納出結論,即工業化對農業耕種型態的改變;產地遵循市場規範,淘汰非標準蔬果而產生醜蔬果現象;市場的蔬果分級標準弊病;市場提供標準外觀蔬果給予消費者。依上述結論,運用臺中柑橘為設計媒介,策劃三個主題分別為臺灣諺語篇、震撼篇、應對策略篇。臺灣諺語篇,藉用前人的智慧結晶與惜福愛物的心態,對比現代人物質的過度浪費,來喚醒內在良知;震撼篇,針對醜蔬果的形成因素與圖像結合轉化,傳達問題的嚴重性;應對策略篇,介紹臺中柑橘產業、醜蔬果議題的發展、柑橘的簡易加工。以平面海報與手冊為呈現形式,來宣導並正視醜蔬果議題的存在,同時推廣並認識臺中柑橘產業。

英文摘要

In face of the food waste globally, the issue of inglorious fruits and vegetables appears during the process of vegetables and fruits supply. Because its intrinsic values like nutrition, taste fail to attract people’s eyes, related cases are gradually emerging in France, America, England, Taiwan, etc, showing the seriousness of the issue to everyone.

During the research of inglorious fruits and vegetables, three aspects, i.e., production, market and consumption are deeply studied to explore the effects of concepts of beauty on the value of the fruits and vegetables. Based on the analysis on related literature, it can be learned that the nonstandard fruits and vegetables generated due to the practice of grading system of vegetables and fruits cannot be sold in the markets and they will be discarded at country of origin. From the perspective of producers, Taichung tangerine farmers are interviewed to understand whether there are inglorious fruits and vegetables and we draw the conclusions that: the agriculture cultivation style is changed because of the industrialization; the phenomenon of inglorious fruits and vegetables appears because the suppliers of country of origin follow the market rules to eliminate the nonstandard vegetables and fruits; the malady exists because of the vegetables and fruits grading system; the market only provides vegetables and fruits of standard shape to customers. Based on the conclusion above, we use Taichung tangerines as design medium to make three thematic plans as Taiwanese proverbs, impressive facts, and strategies. In the plan of Taiwanese proverbs, we use the wisdom from ancient people and their concepts of cherishing things to contrast with excessive waste of materials among modern people. In the plan of impressive facts, we combine the factors of inglorious fruits and vegetables with graph and finish the transformation to inform everybody the severity of the problem. In the plan of strategies, we introduce the industry of Taichung tangerine, development of the issue of inglorious fruits and vegetables and simplified processing of tangerines. With Print Ad and manuals as presentation form to promote and face the existence of the issue of inglorious fruits and vegetables, we also use them to promote and get more people to know the industry of Taichung tangerine.

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原文下載 https://hdl.handle.net/11296/29wj7m
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