現今臺灣文化創意產業整體環境正處於創新、平衡發展之結構調整期，「文化內容」將扮演重要的接觸媒界，過去的經濟競爭皆以國家為單位，而現在則是以「城市」為代表，其中為六大直轄市之一的臺中市定位為「創意城市、生活首都」，以文創與樂活為兩大施政重點。由此可看出臺中市積極地發展文化創意產業，以及藉由政策行銷城市品牌的趨勢。

本創作研究先以文獻分析法廣泛探討設計之都與世界設計之都之城市形象，瞭解到城市形象之塑造與該城市之創意產業息息相關，進而以田野調查法發現各行政區文化之特質，經過統整分析後，藉由全臺灣各縣市的觀光旅遊網站理出4項主題分別為城市風貌、歷史巡禮、藝文風尚及自然生態，最後以創作實踐法以臺中市為對象開始進行文化創意商品之系列創作，創作範圍跨20行政區共計為16件作品，並透過創作之過程建構文創商品之創作發想模式，首先將文化劃分為有形文化及無形文化，並將有形文化根據其中之外觀特色與商品作連結，無形文化則是將其文化之精神與其文化價值透過商品來傳達，將更能準確地宣揚地區性文化特色。
 
文化創意商品之創作內容，一開始為文化創意商品命名，以顯現商品之文化性，撰寫文案訴說文化創意商品與文化特色之結合意涵，藉由文化意象分析能更準確地將文化特質表現於商品上，接著開始著手於文化創意商品之視覺設計、包裝設計，以及產品使用情境之攝影來表現其文化氛圍，最終完成作品之裱板，以提升創作作品之完整性，並以此創作流程完成16件文化創意商品系列創作。

要言之，本創作研究冀望藉由文創商品之創作來創造該區文化特色所帶來之經濟價值，以形塑每一區之形象與文化特色，以加深臺中市文化之多元性，進而組建成整個臺中市之城市形象，以利臺中市之推廣。

The creative & cultural industry of Taiwan has entered a period of structural adjustment which focuses on the innovational and balanced development. The cultural content is becoming an important media of connection. The economic competition that was once based on countries has now occurred between cities. As one of the six municipalities of Taiwan, Taichung positions itself on the Creative City and Livable Capital, and the government also focuses on the creative & cultural developing and happy living. It can be seen that Taichung tends to develop creative & cultural industry actively and promote the city brand by policies.
The creation-led study first widely explored the cities of design and their images all over the world by literature review, and found that the image-building of a city is closely bound up with its creative & cultural industry. Then a field survey was conducted to find the cultural characters of each administrative division of Taiwan. By analyzing all the tourism websites of Taiwan, the study summarized 4 topics, including city scape, history pilgrimage, artistic style and natural ecosystem. Finally, creating practice was conducted based on Taichung, and produced a series of 16 creative & cultural products presenting the characters of 20 administrative divisions. The creative mode was also formed during the practice. That is, the culture was first divided into tangible culture and intangible culture. The tangible culture was linked to the appearance of products while the intangible culture presented its spirits and values through products. In this way, the cultural characters of the division could be promoted more accurately.
The first step of creation was to name the products to show the cultural characters. Then copies were composed to explain the combination of products and the cultural characters. By cultural image analysis, the cultural characters could be interpreted better by the products. Afterwards, visual design, package design and using occasion photography of the products were made, to show the cultural atmosphere. Finally, mounting was made to improve the integrity of the products. Based on such a process, 16 pieces of the creative & cultural products were fulfilled.
In summary, the creation-led study aimed to develop the economic value of the local cultural characters by creative & cultural products, in order to form the image and cultural characters of each division, strengthen the cultural diversity of Taichung, and further form the whole image of the city to facilitate the promotion.