近年來台灣社會逐漸出現非營利組織導入視覺識別系統，藉此來提升認同感，使得非營利組織在社會形象與核心價值能帶給大眾具有專業性與一致性的感受。非營利組織在發展或是轉型階段，若能藉由導入識別設計來提升組織的競爭力與外在形象，並且與組織內部進行識別設計應用的規範，將使得組織內部能因導入企業識別系統在行政效率與美感能有所幫助。
本創作嘗試對於相關議題進行定義，且透過文獻探討，針對非營利組織相關理論作分析，接著探討視覺識別系統與符號學的相關文獻，進一步歸納整理，作為本次創作設計的事前評估。本創作採用符號學理論、心智圖聯想法、指尖激盪法進行創作展開。
以臺中市肯納自閉症基金會為導入標的，進行視覺識別系統的設計，對該組織而言，期望藉由建置識別系統的過程，一同與該組織思考未來轉型發展，並協助其在整體形象設計的創新。對於創作者而言，期透過理解組織後實踐於設計實務上，讓設計能基於理論之上逐一實現。藉由視覺識別系統規劃出該組織之形象，並針對其後續應用提出策略規劃與建議。

In recent years, Taiwan society gradually appeared non-profit organization into the visual identification system, in order to enhance the identity, so that non-profit organizations in the social image and core values ​​can bring the public a professional and consistent feelings. In the development or transformation stage, the nonprofit organization can improve the competitiveness and external image of the organization by introducing the identification design, and the identification of the design and application within the organization, so that the organization can import the enterprise identification system in the administrative efficiency And beauty can help.This paper attempts to define the related issues, and through the literature, the theory of nonprofit organization for analysis, and then explore the visual identification system and semiotics related literature, and further summarized, as the creative design of the pre-assessment. The creation of the use of semiotics theory, mind map association, fingertip agitation method.The Welfare Foundation for Autism in Taichung, Taiwan for the introduction of the subject, the construction of visual identification system, by building the identification system process, so that organizations can think about future development and transformation, and to help its overall image design transformation, through Understand the organization and design, so that the design can be achieved on the one by one. Through the visual identification system to plan the organization''s image, and for the application of organizational planning and recommendations.