刊登日期:2020-02-18
論文名稱 | 「臺潮」-解嚴後臺灣文化表現之設計實踐探討 |
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論文名稱(英文) | Taiwan Culture Tides-An Introduction of the Practice of Taiwanese Design Culture At the time of the After lifting of martial law |
研究者(中文) | 張世傑 |
研究者(英文) | Shih-Chieh Chang |
學 號 | |
學位類別 | 碩士 |
出版年 | 2018 |
論文頁數 | 269 |
學校名稱 | 國立臺中科技大學 |
系院名稱 | |
系所名稱 | 商業設計系碩士班 |
指導教授 | 連德仁 |
中文關鍵字 | 臺潮、後解嚴時代、文化務實、臺灣文化設計實踐、喜帖設計 |
英文關鍵字 | Taiwan Culture Tides、Post Martial Law Times、Pragmatic Cultural、the Practice of Taiwanese Design culture、Wedding Invitation Design |
論文使用權限 | |
中文摘要 | 文化的興潮之路必從史根,而耙梳歷史、探討文化,終須透過視覺的策略安排,也就是運用藝術與設計行為之表現完成結論的實踐,方收有形無形之效於默化之中。臺灣文化的探討因著社會解嚴而政治益趨民主之故,整體社會進入思想突飛猛進的開放年代,歷至2017年適逢而立的三十年。時風俗易、十年一替;凡世有變、三代為機,以年代替換論,此刻臺灣正已堂堂邁入「後解嚴時代」。多元探索臺灣定位的浪潮風起雲湧,以致臺灣史近年來不斷興發更貼近史實的研究結果,重新認知與認識臺灣文化語境的氛圍更漸濃厚,執行於設計面向的表現亦也日興,展於國際間的成潮之姿亦有蒿矢濫觴之勢,若能使臺灣文化透過重新認知後繼以計劃性的設計表現,並效日風、韓流風靡世界的潮流型態,則由臺灣風格文化所形成的浪潮「臺潮」之興必有可期之待。 |
英文摘要 | A metaphysical scholar, Andy Clark, suggests that a language is a system that its practical niche falls in humen; in other words, a language gains its foothold because humen use it, which also means a language has its niche. After martial law era was ended in 1987, Taiwanese society entered a blooming era of diverse thinkings. Back then, design theories and visual communications flourished and prospered. Gradually, after thirty years, the late post-martial law era arrived. Prior to this time, the development of the once thriving Taiwanese culture design stopped at a point but then proceeded and later prospered again. Was this because the niche of practical culture design not clear and clarified? Since literature developed the awareness of the late post-martial law era, it has been a trend for art practice to echo the prosperous late post-martial law perspectives in recent years. Literature leads the way for art and then for design. However, the advancement in design field still stalls. The demonstration of Taiwanese culture has gained its foothold in literature and art, yet the practice of Taiwanese culture seems to need to advance more in design. To help understand the cultural practice of the late post-martial law era design, through the analysis of literature and documents, this research sorts out and sums up doubts and concludes that design is a system which is needed by culture and history. Therefore, the niche of design lies in culture and history, and the practical niche of Taiwanese culture design lies in the objective interpretations of history. The linguistic environment in the late martial-law society grows prosperous but still has a vague tendency in cultural aspect; also, its core spirit stays in a status of disperse paradox. This causes culture design''s development to hit a bottleneck and make the practice of Taiwanese culture design remain in a state of self-isolation. However, the multicultural Taiwanese society needs to spiritually unite so that its culture design will have a practical implementation to help itself enter the international community and gain its niche in the world. This research suggests that as the contemporary Taiwanese are anticipating prospective thinkings to create a vista of blue ocean strategy, they, especially, should make the practice of Taiwanese culture design have a distinctive, tough aggressiveness so that the existing core spirit of Taiwan can be carried forward to create economic output values in the late post-martial law era and thereby help steady the niche of Taiwanese culture design. Therefore, this research concludes three proposals: (1) Implement Taiwanese island history to be the foundation of culture design; (2) Construct the Taiwanese life values of design aesthetics; (3) Be duty-bound to the establishment of “Branding Taiwan.” |
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原文下載 | https://hdl.handle.net/11296/v5aby9 |
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