本研究目的為探討不同色彩之緩衝網套對水果價值感的影響，並深入瞭解性別對水果價值感之差異。藉由文獻與訪問瞭解緩衝網套材質、結構、色彩搭配與製程細節。結果可知市售水果緩衝網套為發泡性低密度聚乙烯材質，特性為質地輕、可伸縮、良好耐撞性、便宜、運輸方便、且可回收，但較無商業價值感，網格形狀以鷂形（箏形）、菱形、平行四邊形為主。由訪問與觀察結果選擇問卷樣本，以實體樣本進行緩衝網套色彩對果物價值感影響之問卷，經前測修正後，選擇紅色、橙色、黃色、綠色、淺綠色、藍色、紫色、黑色、白色等緩衝網套以及水蜜桃、紅蘋果、釋迦、哈密瓜、梨子、愛文芒果、黃蘋果進行問卷測驗。結果發現，兩性對緩衝網套色彩偏好為一致的水果有：紅蘋果、釋迦、哈蜜瓜、愛文芒果、梨子。紅蘋果緩衝網套色彩偏好一致為紅色，釋迦、梨子、愛文芒果一致為黃色。兩性對緩衝網套色彩偏好為不一致的水果有：水蜜桃、黃蘋果。男性認為在水蜜桃中緩衝網套最佳為紅色，女性為黃色；在黃蘋果，男性認為橙色，女性認為黃色。在不同性別受測者對緩衝網套色彩價值感排序結果發現，在釋迦，女性比男性更偏好白色緩衝網套，男性比女性更偏好橙色緩衝網套。在愛文芒果，男性比女性更偏好紫色緩衝網套，在紅蘋果，男性比女性更偏好淺綠色緩衝網套，在黃蘋果，男性比女性更偏好紅色緩衝網套。因此建議消費者可以針對送禮對象的性別選擇水果緩衝網套或包裝色彩，而銷售者亦可針對消費者性別選擇展示的緩衝網套色彩，增加消費者對水果的價值感。由文獻中可知，年齡、教育程度、性別均會影響色彩嗜好，推論在肯德爾和諧係數分析中，受測者可能受到各種不同背景因素，造成男性與女性受測者均未達一致性顯著水準。綜合上述，證實緩衝網套色彩確實會影響消費者對水果的感覺，適合的緩衝網套色彩能增加水果的價值感，並提升消費者對於水果的喜愛。

The purpose of this study was to explore the effects of different color buffering nets on fruit value, and to understand the gender differences in fruit value. Through literature and interview, we can understand the material, structure, color matching and process details of the buffer net. Results Fruit buffering net was made of foamed low density polyethylene with light texture, good flexibility, good crashworthiness, low cost, convenient transportation and recycling, but it had no commercial value. The main shape of the net was kite, diamond and parallelogram. Select samples from visits and observations.
Using entity samples to explore the influence of buffer net color on fruit value. After pre-test correction, choose red, orange, yellow, green, light green, blue, purple, black, white buffer mesh and honey peach, red apple, Sakya, Hami melon, pear, Avon mango, yellow apple for the formal test. The results showed that red apple, Sakya, Hami melon, Avon mango and pear had the same preference for buffering net color, Red Apple had the same preference for red, Sakya, pear and Avon mango were yellow. There was no consistency between male and female preferences for fruit buffer mesh color: peach and yellow apple, the best color for male was red and yellow for female, and orange for male and yellow for female. Therefore, it is suggested that when giving fruit gift boxes, we can choose the color of the buffered net or the color of the package according to the gender of the recipients, and the sellers can also choose the color of the net to display according to the gender of the consumers, so as to increase the value of the favorite and fruit. The results showed that in Sakya, women preferred white and men preferred orange. In Evan Mango, men preferred purple nets to women. In red apples, men preferred light green nets to women. In yellow apples, men preferred red nets to women. According to the literature, age, education and gender all affect color preference. It is inferred that Kendall Harmony Coefficient analysis may lead to significant differences in living environment or personal physiology between men and women. In conclusion, it is confirmed that the color of the buffer net really affects consumers''preference for fruits. The appropriate color of the buffer net can increase the value of fruits and enhance consumers'' love for fruits.