設計成果

設計成果


品牌吉祥物的仿擬與幽默插畫創作

刊登日期:2020-08-11

論文名稱 品牌吉祥物的仿擬與幽默插畫創作
論文名稱(英文) Humorous Illustrations of Brand Mascot and Parody Rhetoric
研究者(中文) 李宛芝
研究者(英文) Wan-Chih Li
學 號
學位類別 碩士
出版年 2020
論文頁數 120
學校名稱 國立臺中科技大學
系院名稱
系所名稱 商業設計系碩士班
指導教授 邱順應
中文關鍵字 吉祥物、仿擬修辭、幽默、插畫
英文關鍵字 Mascot、Parody Rhetoric、Humor、Illustration
論文使用權限
中文摘要

吉祥物是品牌重要的代言人,然而也因為代表著企業而常有較正式或制式的傾向,此時若有幽默加以潤滑,能使溝通更輕鬆達到效果,本研究從修辭學角度出發,並特別聚焦在「仿擬」與「鑲嵌」修辭的應用。透過文獻分析法,了解相關文獻脈絡,再運用文本分析法,規整插畫類別應用與視覺修辭應用,將視覺修辭分三段式步驟應用於插畫創作。本研究之創作,以現有洋酒酒標上的商用識別做為創意模仿對象,運用自我肖像創作品牌吉祥物,鑲嵌進入作品中,將原來的靜態識別轉化成動態,創作出仿擬品牌吉祥物的幽默插畫。

英文摘要

A mascot is the ambassador vital to a brand. Yet, it is also because a corporate is often prone to formalization or standardization that humor can serve as a lubricant that smooths the communication and achieve results more easily. The study departed from the perspective of rhetoric, focusing specifically on the application of the rhetoric of “simulacrum” and “mosaic”. The contexts of all literature were investigated via document analysis. Then, text analysis was employed to comb through illustration application and visual rhetoric application, so as to apply visual rhetoric on illustration creation via a 3-stage process. The work in this paper took the commercial identity on the label of an existing foreign liquor brand as the object for creative imitation. A mascot of the brand was created via self-portrait that was inserted into the work to transform the formerly stationary identity into a dynamic counterpart, producing the humorous illustration that simulates the brand mascot.

論文目次
參考文獻
原文下載 https://hdl.handle.net/11296/qzvt7q
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