即時通訊軟體之應用普遍性日益重要，在全球五大種通訊軟體中，國人最常使用LINE社群軟體，其中LINE的貼圖功能多樣且豐富可愛的表情圖像，可以方便迅速的適時傳達雙方情緒並相互溝通；2013年LINE貼圖漸漸發展語音動態的貼圖以及有文字敘述的貼圖，更加充分貼近使用者的心情，縱使因雙方不能直接見面接觸，仍然可與朋友互通訊息，但偶爾產生收到貼圖的含義不明與不解；針對發訊者與接收者雙方，在同樣表情貼圖認知差異產生為何﹖研究目的：(1)探討Ekman, P. 之跨文化基本六種微表情面部圖像，對現今人們的視覺認知有何影響差異。(2)探討LINE貼圖的使用，單獨圖像視覺意含，在發送者與接收者認知有無差異。(3)探討LINE官方免費提供使用之熊大貼圖樣式，對發送與接收二者之間認知有無差異。本研究採用比較研究法與問卷調查法探討問題。結果發現：(1)因相隔47年的時距加上地域文化背景的因素，影響微表情視覺認知有不同；其中顯示三種眉型表達的情緒與三種嘴型代表的情緒比較，以單一部位代表的情緒容易造成誤認。(2)檢測有無文字輔助貼圖之視覺認知感受，結果顯示原有文字貼圖在去除文字後，其外在表徵容易造成認知上產生多樣性感受與誤認情形；(3)最初官方免費之熊大無文字貼圖，帶給人的視覺感受常有二種以上的含意，屬於隱喻性較高的貼圖，但使用靈活度較為多元。整體來說表情貼圖實質意含正代表著當今世代生活經驗之重要圖像符號，如何讓表情貼圖更具有跨越地域、跨越文化與突破語言限制的設計是可以努力的方向。

The application of instant messenger is increasingly prominent. LINE is the most frequently used by the people in our country among the five major types of communication software in the world, wherein the versatile functions of LINE stickers and richness of cute emoticons can convey the emotions of both parties and help communicate with each other conveniently and quickly. In 2013, LINE stickers gradually developed dynamic voice stickers and text stickers, which are closer to the user’s mood. Even if the two friends cannot meet each other directly, they still can send messages, and stickers to each other; however, the implications of the stickers received occasionally may be ambiguous and incomprehensible. For the sender and the receiver, what is the difference in perception of the same emoticon? The research purposes are: (1) A discussion of what different effects the Ekman, P.’s six basic cross-cultural micro-expression face images have on people’s visual cognition today. (2) Exploring the use of LINE stickers, whereof whether there is a difference in perception between the sender and the receiver upon the visual perception of a single image. (3) Exploring whether there is any difference in perception between sending and receiving of the patterns of the official “Brown” stickers provided for free by LINE. This study uses comparative research method and questionnaire survey to explore the issues. The results showed that: (1) Visual cognition of micro-expressions is different because of the 47-year time interval plus the factors of different regional cultural backgrounds; wherein the comparison between the emotions expressed by three eyebrow shapes and the emotions represented by three mouth shapes shows that the emotions represented by a single part can easily cause misunderstandings. (2) As for the visual perception of the text-assisted stickers, the results show that the external representation of the ones from which the text is removed is subject to the cause of cognitive diversity and misunderstanding; (3) Original free official Brown no text stickers usually bring two or more meanings for people''s visual perception, which indicates that the stickers are with higher proportion of metaphors but more flexible in use. The emoticons and stickers as a whole are important images substantively symbolizing the life experience of today''s generations. How to design emoticons to be more cross-regional and cross-cultural as well as how to break through language restrictions is a right direction to put our energy in.